Know Your Customers
Use CRM records on interests, history, acquisition sources and remaining entitlements to select the appropriate audience.
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DIVA by QBCM
Explore Diva CRM Capabilities
Discover 26 areas of functionality supporting the day-to-day customer experience, operations and management of a beauty center.
This page describes the product’s general capabilities, not the entitlements of a specific plan. Availability depends on the purchased plan, business settings, user permissions and activated external services.
DIVA AI & CAMPAIGN MANAGEMENT
From an idea to an appointment. Follow the full campaign journey.
Diva connects audience selection, creative review, communications, lead conversations and appointment bookings with CRM and sales records.
Build Your Campaign
Bring together service, offer, discount, audience, dates and payment terms.
Create Your Visuals
Draft and review GPT/Gemini copy options and AI-assisted visual concepts in Content Studio.
Share and Reach
Plan approved communications for connected Instagram, Facebook, WhatsApp and SMS channels, within available service capabilities.
Turn Interest Into Bookings
Link inquiries to prospects and conversations, then schedule a suitable service, team member and room.
Measure Results
Review available channel indicators, conversations, bookings and campaign-linked sales by period.
AI Content Studio
Specify the service, target audience, offer and brand voice. Draft GPT/Gemini text alternatives, creative visuals, headlines and channel-specific versions. Compare, edit and approve before publishing.
Campaign management
Set discount rules, validity periods, basket conditions, deposits, installments, audiences and channels. Connect approved content to the campaign and follow linked conversations, bookings, sales and returns.
From inquiry to appointment
Connect responses to prospect and conversation records. Schedule the appropriate service, professional and room using purchased service entitlements, with traceability into sessions and payments.
Publishing and delivery/read reports depend on channel integrations and user approval. AI services require their relevant connections; results are not guaranteed.
01
Management & Financial Insight
Review sales, collections and future cash expectations separately.
01Management Dashboard
Review sales, collections, cash and operational indicators by period.
- Net sales
- Received payments
- Date-range reports
02Annual Cash Projection
Compare planned installments with actual collections across the year.
- Monthly forecast
- Actual payments
- Cumulative differences
23Reports & Analytics
Analyze sales, collections, appointments and staff operations by period.
- Financial reporting
- Operational indicators
- Export options
02
Customer Relationships
Track customer histories, needs and follow-up conversations.
03Customer & CRM Management
Keep customer history, purchased services and remaining entitlements in one record.
- Customer profiles
- Service history
- Outstanding balances
04Customer Lists
Find customers who need a follow-up with targeted filters.
- Active and archived customers
- Remaining sessions
- Payment status
05Prospects & Consultations
Organize inquiries and follow-ups from first contact through to a sale.
- Lead sources
- Consultation notes
- Conversion tracking
03
Sales & Service Management
Connect services, pricing, proposals and sales.
06Services, Areas & Packages
Configure service definitions, application areas and session packages.
- Service groups
- Session quantities
- Room and staff mapping
07Price Lists
Manage service and package prices for different branches and periods.
- Branch prices
- Validity dates
- Price priorities
08Quotations & Sales
Connect a customer proposal with services, discounts and payment conditions.
- Service and product baskets
- Discounts
- Installment sales
09Flexible Installment Plans
Adapt installment amounts and due dates while preserving the agreed total.
- Editable installments
- Due dates
- Balance verification
04
Appointments & Sessions
Track scheduled and delivered services, staff and remaining entitlements.
10Appointment Calendar
Plan appointments against customers, service rights, staff and rooms.
- Appointment schedule
- Multiple services
- Status tracking
11Session Management
Record only the services actually performed and track the remaining rights.
- Service selection
- Session status
- Remaining rights
12Minute-based Needle Epilation
Measure active treatment minutes separately from pauses.
- Start and pause
- Active duration
- Remaining minutes
05
Collections & Cash
Manage payment schedules, receivables and actual cash movement.
13Collections Center
Track outstanding installments and allocate full or partial collections to debts.
- Overdue payments
- Partial collections
- Payment history
14Payment Promises & Legal Follow-up
Record payment commitments and associated legal follow-up details.
- Payment promises
- Reminders
- Legal case records
15Cash, Income & Expenses
See where payments originate and how cash moves through the business.
- Cash registers
- Income and expenses
- Cash movements
06
Inventory & People
Oversee products, warehouses and team performance.
16Product Sales
Sell products with flexible price, quantity and discount controls.
- Barcode search
- Product basket
- Partial payments
17Inventory, Warehouses & Assets
Track products, stock movements, consumables and assigned assets.
- Warehouse balances
- Stock transfers
- Asset assignments
18Staff Management
Manage staff records, schedules, roles and service qualifications.
- Personnel records
- Working hours
- Service qualifications
19Performance & Compensation
Compare team results and keep commissions separate from paid amounts.
- Sales performance
- Commission records
- Payment tracking
07
Marketing & AI
Plan campaigns, review creative alternatives and organize outreach.
20Campaign Management
Connect campaigns to target groups, commercial terms and measured outcomes.
- Campaign conditions
- Target audiences
- Sales outcomes
21AI Content Studio
Prepare and review campaign text and visual proposals with supported AI services.
- Text and image drafts
- GPT and Gemini alternatives
- Approval workflow
22Communications Center
Prepare consistent communications across the channels configured for your business.
- SMS and WhatsApp drafts
- Message templates
- Delivery logs
08
Enterprise Administration
Manage branches, permissions, activity history and business settings.
24Multi-company & Branch Management
Keep branch operations distinct while retaining a shared management overview.
- Multiple branches
- Branch pricing
- Authorized central access
25Users, Permissions & Activity Logs
Control who can access functions and examine recorded user actions.
- Role permissions
- Branch access
- Activity records
26Settings & Templates
Adapt business settings, operational definitions and printable templates.
- Hours and rooms
- Document templates
- Payment categories
Find the plan that matches your business.
After exploring general product capabilities, compare the actual Start and Pro entitlements managed by the QBS Dealer Portal.